A Partnership Built on Excellence
Kingsbury Farms
Gerald and Mairead Mackle, founders of Kingsbury Farms, are seasoned entrepreneurs with a deep love and understanding of farming. Gerald’s background in agricultural innovation and renewable energy stretches back to the 1990s, when he invested in a ranch in Kingsbury, Texas, driven by a belief in a more sustainable farming future. Mairead founded and led Tarasis into national prominence, establishing award-winning ventures across health, social care, and community development. Their work is grounded in a shared belief: that business should serve both people and the planet. Véire, the wagyu brand of Kingsbury Farms, reflects that ethos.
We blend a deep rooted love of farming with decades of business expertise, uniting agricultural passion with entrepreneurial precision.
SEASONED ENTREPRENEURS
The Mackle family are the driving force behind Véire’s founding values — a rare combination of innovation, sustainability, and integrity. As the founders of Tarasis Enterprises, they’ve spent decades building businesses with long-term vision and deep social impact across healthcare, housing, renewable energy, and agriculture. Kingsbury Farms and Veire Wagyu represent courage, innovation, and vision in the premium beef sector. We have invested several million pounds in nutrition programs, genetic selection, and premium animal stock to deliver a product that is an exceptional, unique product.
Mairead Mackle
SEASONED FARMERS
It is the latest expression of their commitment to meaningful, values-led enterprise — a premium Irish Wagyu brand built on regenerative practices, net carbon-zero ambitions, and circular systems that turn waste into renewable energy. To realise this vision, the Mackles collaborated with experts in ruminant nutrition, meat quality, and supply chain integration. Together, they are developing beef that is rich in healthy omega-3s, consistently marbled, and raised with an uncompromising commitment to animal welfare and environmental stewardship.
Gerald Mackle
ALLAN MORRIS
Allan Morris, General Manager at Véire, brings over 30 years of expertise in butchery, beef production, and supply chain innovation. Beginning his career at fifteen, he rose from butcher shops in Dublin to leading global dry-aged beef programs across Europe, Asia, and the Middle East. Allan has helped develop Ireland’s top premium beef brands and is known internationally for elevating underused cuts through chef collaborations. Beyond butchery, he drives Véire’s supply chain advancements, partners with farms, and represents the brand worldwide. His mission: to raise standards and redefine Irish beef, one cut at a time.